Aluminium Based Metal Matrix Composites

Aluminium Based Metal Matrix Composites 1)  The main factor that influences elastic modulus is the matrix , for example : Composites with a aluminium 6061 matrix have a good strength and higher ductility. The reinforcement content is the main factor in the enhancement of elastic modulus in the aluminium silicon metal matrix composite. The graph below show that aluminium silicon composites with higher strength, because of the increased silicon content, such as 2024/2124 or 7075 Al, had higher strengths but lower ductility. It also shows that the elastic modulus increased with the increase in the silicon content. The matrix type also effects the elastic modulus which typically consists of particulate, nodule or whisker type matrix. (Reference 3) The yield strength is usually effected by the matrix alloy ,type and the arrangement of the reinforcement effect the strengths of composites, in particular for those which have whisker reinforcement and Ductility tends to decrease with the reinforcement content is increased. In fracture toughness tests, an increase in particle quantity reduced the toughness of the composites .The main properties which influence the fracture toughness of MMCs is the type of reinforcement, size, shape, quantity and the distribution within the matrix and the toughness of matrix. The poor fracture toughness and fatigue crack growth rate of MMCs is due to low initiation energy for fracture due to high elastic modulus. The thermal expansion coefficient of aluminium silicon carbide fibres reinforced material is significantly influenced by the thermal stresses between the matrix and fibres and thermal expansion behaviour relies on the thermal expansion of the fibres. For applications subjected to severe loads or extreme thermal  fluctuations such as in automotive components, discontinuously-reinforced metal  matrix composites have been shown to offer near isotropic properties Automotive brake disc and callipers are typically made of cast iron, the use of aluminium silicon MMC, would result in a significant weight reduction of around 50- 60% can be made which helps reduce vehicle fuel consumption and improve overall braking and handling as well as the high thermal conductivity and wear resistance, dimensional stability and excellent cyclic wear properties. Examples of vehicle which have SiC-reinforced aluminium brake disks are vehicles such as the Lotus Elise Volkswagen Lupo. For aluminium composite brake discs to become more common would requires costs to come down and for improved machine ability. Aluminium MMC shows much higher resistance to wear than the matrix material by its self. The wear of MMC is much more linear than the matrix material by self, and therefore makes it possible to predict wear patterns and the amount of use than can be obtain from a component. The reinforced particles resist the abrasion and restrict the deformation of MMCs which provides a useful guide for better control of their wear. (reference 5)MMC shows much higher wear resistance than the corresponding matrix material; unlike that of matrix material, the wear of MMC is very much linear and possible to predict easily; the wear mechanism is similar for both materials other than the three-body abrasion in the case of MMC; the reinforced particles resist the abrasion and restrict the deformation of MMCs which causes high resistance to wear. These results reveal the roles of the reinforcement particles on the wear resistance of MMCs and provide a useful guide for a better control of their wearMMC show s much higher wear resistance than the corresponding matrix material; unlike that of matrix material, the wear of MMC is very much linear and possible to predict easily; the wear mechanism is similar for both materials other than the three-body abrasion in the case of MMC; the reinforced particles resist the abrasion and restrict the deformation of MMCs which causes high resistance to wear. These results reveal the roles of the reinforcement particles on the wear resistance of MMCs and provide a useful guide for a better control of their wearMMC shows much higher wear resistance than the corresponding matrix material; unlike that of matrix material, the wear of MMC is very much linear and possible to predict easily; the wear mechanism is similar for both materials other than the three-body abrasion in the case of MMC; the reinforced particles resist the abrasion and restrict the deformation of MMCs which causes high resistance to wear. These results reveal the roles of the reinforce ment particles on the wear resistance of MMCs and provide a useful guide for a better control of their wear.MMC shows much higher wear resistance than the corresponding matrix material; unlike that of matrix material, the wear of MMC is very much linear and possible to predict easily; the wear mechanism is similar for both materials other than the three-body abrasion in the case of MMC; the reinforced particles resist the abrasion and restrict the deformation of MMCs which causes high resistance to wear. These results reveal the roles of the reinforcement particles on the wear resistance of MMCs and provide a useful guide for a better control of their wear.MMC shows much higher wear resistance than the corresponding matrix material; unlike that of matrix material, the wear of MMC is very much linear and possible to predict easily; the wear mechanism is similar for both materials other than the three-body abrasion in the case of MMC; the reinforced particles resist the abrasion and r estrict the deformation of MMCs which causes high resistance to wear. These results reveal the roles of the reinforcement particles on the wear resistance of MMCs and provide a useful guide for a better control of their wearMMC shows much higher wear resistance than the corresponding matrix material; unlike that of matrix material, the wear of MMC is very much linear and possible to predict easily; the wear mechanism is similar for both materials other than the three-body abrasion in the case of MMC; the reinforced particles resist the abrasion and restrict the deformation of MMCs which causes high resistance to wear. These results reveal the roles of the reinforcement particles on the wear resistance of MMCs and provide a useful guide for a better control of their wearMMC shows much higher wear resistance than the corresponding matrix material; unlike that of matrix material, the wear of MMC is very much linear and possible to predict easily; the wear mechanism is similar for both materials other than the three-body abrasion in the case of MMC; the reinforced particles resist the abrasion and restrict the deformation of MMCs which causes high resistance to wear. These results reveal the roles of the reinforcement particles on the wear resistance of MMCs and provide a useful guide for a better control of their wear 3) From data gathered with the use of the CES software it gave for of the most suitable manufacturing method for a metal matrix component with slots in the design. The above graph so that these four production methods were Laser powder forming, squeeze casting, powder injection molding and die press sintering. Several criteria were considering during the material selection such has relative cost index , production rates , tool life and economic batch size. looking at the CES data , it showed that the most suitable production method be die cast and sintering. With die casting and sintering a relatively high rate of production can be achieved whilst keeping the relative cost index low. This is important because it helps lower the cost of aluminium MMC brake disc which are still expensive and not used by many manufactures because of this. Pressing and sintering is a powder processing process that falls in the manufacturing process category of forming .The typical cold pressing and sintering process starts with aluminum silicone MMC in powder being poured into a closed mould. Pressure is then applied to the closed mould at a high enough pressure for the powder to bind together. After the disc is taken out of the mould it is then put through the sintering process. The sintering process begins with the brake disc being heated up in order to burn of any lubricant and is then heated up to a even higher sintering temperature in a protective gas surrounding to prevent oxidization. (reference 2) 4) There has been an increased interest in the use of Aluminium based metal matrix composites in brake discs and drums in recent years. The wear characteristics of AMMCs were high speeds and loads the behaviour could be greatly improved beyond that of cast iron discs, with the correct match of disc and pad material. Casting process is very difficult if reinforcement Material is wet and this can results in non-uniform distribution and poor mechanical characteristics for the finished brake disc. To resolve this problem, reinforcements are pre-heated at 500 °C for 40 minutes. Porosity is the major problem in casting which is why moulds are preheated, to 500 °C, which helps in removing the gases which are trapped in the slurry to go into the mould. It also enhances the mechanical properties of the cast AMC.   Sorter fibres in a random orientation are typically not as strong as long fibres in a specific orientation. However the use of sort fibres in random orientation mean s that less human interaction is required in the production and therefore helps brings the cost of production and well as minimising the possibly of something going wrong in the production process my eliminating human error. SiC/Al composites have increased strength with the increase in the silicone content and had higher strengths but lower ductility. The use of longer fibres also means that they generally have to be arranged in a specific order which is time consuming and also requires human interaction and this all reduces the number of units that can be produced a day. An example of this carbon ceramic brake disc where the discs which have longer fibres cost significantly more and will only be used in very exotic cars such as Koenigsegg where as more budget sports cars such as Porsche tend to use discs with sort random fibers which are far more cost effective. Bibliography 1) A. Mazahery, M. O. Shabani . (2012). Mechanical properties of A356 matrix composites reinforced with nano-SiC particles. Available: http://link.springer.com/article/10.1007/s11223-012-9423-0. Last accessed 16/12/2016 2) unknown. (2004). Aluminum Matrix Composites with Discontinuous Silicon Carbide Reinforcement. Available: http://www.totalmateria.com/page.aspx?ID=CheckArticlesite=ktnNM=108. Last accessed 16 December 2016 3) Ajit Bhandakkar1*, R. C. Prasad1, Shankar M. L. Sastry2. (2014). Elastic plastic fracture toughness of aluminium. Available: http://www.vbripress.com/aml/uploads/540c820f6cee71410105871_fullabstratct.pdf. Last accessed 16 December 2016. 4) S. Taufik a, à ¢Ã‚ Ã… ½, S. Sulaiman b . (2014). Thermal Expansion Model for Cast Aluminium Silicon Carbide . Available: http://www.sciencedirect.com/science/article/pii/S1877705813020511. Last accessed 16 December 2016. 5) Parth S. Joshi, Kiran C. Hegade, Apoorv S. Kulkarni . (2016). Manufacturing of Disc Brake Rotor Using. Available: http://www.onlinejournal.in/IJIRV2I6/226.pdf. Last accessed 16/12/2016.The machinability of an Alà ®- ¸5 Mg alloy reinforced with 5 vol% Saffil and 15 vol% SiC was compared with that of Duralcan (A356) reinforced with 15 vol% SiC. In terms of tool wear and metal removal rate with both cemented carbide and polycrystalline diamond (PCD) cutting tools, it was found that the Duralcan/ SiC was significantly easier to machine than the composite with the Al-5 Mg matrix. This is attributed to the effect of the matrix on the mechanisms of abrasion wear. The machinability of an Alà ®- ¸5 Mg alloy reinforced with 5 vol% Saffil and 15 vol% SiC was compared with that of Duralcan (A356) reinforced with 15 vol% SiC. In terms of tool wear and metal removal rate with both cemented carbide and polycrystalline diamond (PCD) cutting tools, it was found that the Duralcan/ SiC was sig nificantly easier to machine than the composite with the Al-5 Mg matrix. This is attributed to the effect of the matrix on the mechanisms of abrasion wear.

McDonald’s Current Market Strategies Essay

McDonald’s stands as the world’s largest hamburger chain with over 30,000 stores in 120 countries. Yet as strong as it stands in the hamburger industry, it is still vulnerable to price competition and the current federal unemployment rate. In order to try to overcome a low profit margin, McDonald’s is presently pursuing new strategies to help increase its market share in other industries. The primary objectives being targeted includes, growth in sales, increase in profitability and market share. Current Strategies Being Pursued According to CEO, Jim Skinner, McDonald’s â€Å"Plan to Win† strategy includes, â€Å"Giving our customers a unique balance of food and beverage choices is driving performance in every area of the world.† Skinner also stated, â€Å"We’re offering new menu items and classic favorites, including premium and value selections, all for our customers to enjoy in our convenient, contemporary restaurants. We intend to continue our momentum by further enhancing the McDonald’s experience and giving customers even more reasons to visit† (McDonald’ Corp, 2010). They are executing product development strategies by expanding the famous Dollar Menu. Due to constant price competition McDonald’s is trying to increase sales by attracting more customers into their stores by promoting products in the economical Dollar Menu. After evaluating McDonald’s current strategies, one of the leading strategies McDonald’s is trying to achieve is market penetration by focusing efforts on increasing their presence in the coffee industry. Due to recent closures of Starbuck stores and the current high unemployment level, fewer consumers are able to pay a high price for a cup of coffee. This has given McDonald’s an opportunity to enter the coffee industry, and positioning themselves as the low price option by offering free McCafà ¨ mochas every Monday from 7 am to 7 pm to every customer. In addition, by offering an assortment of lower priced coffee drinks McDonald’s is beginning to attract new customers. According to Michael Bauer from SFGate, â€Å"about 48% of Starbucks customers visit McDonald’s at least once a week.† In response to a decline in demand for Starbucks products, they lowered their prices, yet McDonald’s coffee drinks remain 25%-40% cheaper. Coupled with low prices, increasing marketing efforts within the coffee industry has allowed McDonald’s market share to increase by 5.4%. The use of franchising has always been a central strategy to McDonald’s ability for rapid expansion. McDonald’s involvement in forward integration through the use of proceeds from the sale of company owned stores helping finance franchisees and buy back company stock, while paying higher dividends and creating other investments for benefit shareholders (David, 2011, 2009, 2007) clearly implies McDonald’s intention to focus on franchising and not company owned stores. Through strategies such as â€Å"Plan to Win†, McDonald’s has established themselves as a very effective franchise option. Due to the majority of their stores being franchised, McDonald’s Corporation can continue to rely on constant production from franchisees. Conclusion As previously discussed, the strategies McDonald’s is currently pursuing include, but not limited to, market penetration, forward integration, and product development. Each of these strategies are cruicial to McDonald’s success. â€Å"McDonald’s customer focus, menu innovation and the ongoing modernization of our restaurants continue to drive our business momentum,† said Chief Executive Officer Jim Skinner. â€Å"However, there are additional strategies McDonald’s will consider pursuing to ensure economical market advantage and customer satisfaction . References Baertlin L., Wohl, J. McDonald’s October same-store sales up, U.S. slips. (2009, November 09). Reuters. Retrieved November 8, 2010 from http://www.reuters.com/article/idUSTRE5A822F20091109 David, F. R. (2011). Strategic Management: Concepts and Cases. Upper Saddle River: Pearson Education. McDonald’s Corp. (2010, September 09). Clear Station. Retrieved November 8, 2010, from http://clearstation.etrade.com/cgibin/bbs?post_id=9490105&Refer=http://clearstation.etrade.com/doc/newcoming.html McDonald’s Corp. (2010, October 10). Clear Station. Retrieved November 8, 2010, from http://clearstation.etrade.com/cgi-bin/bbs?post_id=9530212&Refer=http://clearstation.etrade.com/doc/newcoming.html Shepherd, L. Starbucks’ rivals brew up a coffee war. (2007, March 26). MSN Money. Retrieved November 8, 2010 from http://articles.moneycentral.msn.com/Investing/Extra/DunkinAndMcDonaldsTakeOnStarbucks.aspx

A Literature Review on Service Quality - Free Essay Example

Sample details Pages: 8 Words: 2479 Downloads: 9 Date added: 2017/06/26 Category Transport Essay Type Analytical essay Level High school Did you like this example? CHAPTER 2 2.0 Literature Review Nowadays, the trends for demand of the air transport are increasing. Airline industry has been transformed compare to before especially demand of using the air transport. It also becomes as the sector which experience the fastest growing sector compare to the other sector. This increasing of demand can be show out customer has gets their beneficiaries from using this kind of air transport. However, fastest growing of the airlines industry also brings the challenges because of the rising trend toward air transport demand. Purpose for this paper is to examine that how the price, service quality and advertising and promotion influence people to choose flight as the transportation. 2.1 Price According to the Business Dictionary (https://www.businessdictionary.com/), price is a value that exchange or transfer for the possession. The buyer is pleased to pay and seller is pleased to accept and the competition is allowed to exist. All o f this is the basic thing in the business dealing activities. However from the American Economic Review has detailed 117 meaning of price no matter in monetary or non monetary meaning or even in the objective and subjective meaning. R.Commons (1929), state that price can be separated in the value or debt and price is related to the scarcity of commodity, money and waiting. Further, price is a critical thing to an organization which enables to affects or affects by the function of an organization. There have some understanding which done by Monroe (2003), state that price sensitivity can divided into two dimension which is price awareness and price consciousness. The buyer who has the ability to remember the price is called as the price awareness conversely buyer who sensitive to price differential is price consciousness. Thus these price sensitive degrees are affecting to their purchasing behaviors. In economics perspective, this price sensitivity is measured by using the price elas ticity to the demand. Price is an important issue for public transport such as bus, train, taxi to earn their profit for the continuous operation. Generally, if the elasticity is negative value we can see that price increases the number of consumer that patrons toward the public transport will be decrease and vice versa. So that the elasticity concept is emerge to express the proportional change in number of patrons to the proportional changes in the prices. The price elasticity for the public transport in rural area is higher than urban area (Paulley et al., 2006). From the Transport and Road Research Report Laboratory (2004), shows that there was negative value and more elastic demand for the bus price in the short run distance if compare to the long run distance. Moreover, from Roza et al. (2013), a case study in Peninsular Malaysia shows users pay attention to the price increase of the intercity bus and train. Users also give the response which shift from bus to train beca use of reduction of price in the intercity train. This has strongly showed that the price changes influence the user toward choice of mode of transport in this case study. Identically for the flight demand, the price has playing a very important role. In the airline market we can see that there have multiple prices in the market. All airlines in the market must be taking over several considerations about the market demand reaction and the competitors price before set a price decision on the seats. However, the intention for the trip is decide the willingness of the consumer to pay for the price offer. The evidence can be get from the price discrimination of the fly ticket in the weekend with the low fair in weekend truly give the effect to the weekend purchase statistic on the demand of the flight ticket (L.Puller et al.,2012).Thus if we want to evaluate the demand competitiveness the price dynamics must take into account. According to International Air Transport Association ( IATA) Air Travel demand (2008), travelers will choose the destination according to the price of flight ticket offered thus they are more sensitive to the changes of the price of the price in air travel. Besides, the International Passenger Survey (2004), was conducted by UK Office of the National Statistics predict that UK people who travel to the Europe country by flight transport the price variant as 27% in the total travel cost in the year 2004. Many passenger who use the air transport also make the option between the difference of the price which according to the class level. In the study of Gillen et al. (2002), found that the price demand elastic is range differently according to the relevant market. For the long journey the price elasticity variables according to the purpose of international business is more elastic than the domestic business and also the international leisure also elastic than domestic leisure. However for the short journey price elasticity variable for the purpose of the business is more elastic than leisure purpose. The econometric of IATAs Passenger Intelligence Service (PaxIS) database (2005), has shown that there has significant difference statistic with geographic air transport market. In the Intra Europe there are more elastic to the price demand of the transport because there facing strong competition from the other mode of transport with a very low price. Conversely from the Intra Asia aspect, there is moderately more inelastic because the low price of transport in Asia is emerged just recently. New breed of the flight in the US airline industry with low cost has brought result toward the low price of the flight ticket which the low fair cost are distributed broadly. This low cost enable the price strategy in the US airline industry enter different market segment which whether in the low, medium or even in the high end strategy (Najda, 2003). The obvious demand increase in the flight shows that in the US aviation industry i s growing positively (US Federal Aviation, 2011). Real World Wide Web has been used in describe the air transport network. Thus, the connectivity of the airline in the global is very importance to stimulate the economic. The economic price of the flight has played an importance role to increase the demand of the air passenger. This can be show in Oxford Economics (2011), the economical importance places has the higher routes of frequency. The fall of cost in the air transport services has increase routes of flight in Malaysia which connect to cities of all around the world which consist of 111 routes in year 2011.Moreover, in British Airway (BA) April- December (2010), shows that the total revenue of the airline had possess 89% which means consists of 23 million air passengers generated about  £5.7 million profit in year 2010. Thus, we can see that appropriate pricing of the fly ticket is a very important to enhance the market to become more powerful, fairness and sustainability. The air transport in Asia has become a more common mode for the people as the transportation for the travel mode. The reason why it was happen because accelerated by the affordable price of flight ticket which dedicated by the low-cost flight. Airline competition occur cause the air flight ticket to be low will give the advantages to the passengers who pleased to pay and accept the minimal service and comfort ability(Zhang et al., 2008). In Malaysia, Air Asia has held their slogan which Everyone Can Fly in the reality. Air Asia can make it in the reality because they keeping their cost and fair low. An airline is a service industry if the service provided are no difference or only has a little difference to the service that offered in the market consumer will choose for the cheapest one (Lovelock, 2007). Price strategy always use by the airlines industry and customer will get the seats that what are they pay off. Malaysia Airline which launches the Everyday Low Fair program which want to meet the customers current demand. Zeithaml et al. (2009), state that the one information can get is price used by people as a pointer of quality. Addition, low cost airline are the price strategy which price differentiation used by airline industry market to attract the different segment of customers (De Pew et al., 2003). In conclusion, I wanted to find that is that the price given by the airlines will affect the people to choose flight as their transportation. 2.3 Quality of Service According to business dictionary (https://www.businessdictionary.com/), quality is a level used to measure a something which is excellence, absence of defect and it is a something that exceeds the degree of expectation by the consumer. There shows that different people have different perception toward meaning of the quality and it is a subjective term for everyone. Furthermore, Kasper et al. (1999), has defined that the service quality is a degree that fulfill the customer expectation. According to the Jasmina (2007), who has study in service quality in hotel industry stated that quality of service provided by a company is very important which must make sure always fulfill customer satisfaction to allow the company compete in the market and ensure the profitability. However, in the transportation aspect, service quality can straightly affect demand of the public to use it. This can be shown by Muhammad (2010), has study on relationship of bus service and its demand of passenger. From his study he shows that the condition of the bus has bring impact to the demand of the public to use and because of poor service quality cause the public lack the interest to use this transport. This shown by the Mazulla (2006), shows attribute of the service quality from a transport can influence the customer satisfaction is analyzed which the attributes consists of frequency, comfort ability, cleanliness, information given seats and security. Moreover in the Indian Railway there have several attribute used to evaluate the customer service quality instrument such as reliability, empathy, tangibles, responsiveness and assurance (Vanniarajan et al., 2008). From the Lai (2010), research has show that the positive relationship between the quality service of the transport toward the intention of the consumer behavior. According to the Chen et al. (2005), the authors have determined the airline industry service quality in a process form. They divide the process in the two parts which is ground and in flight service. It shows that the customer has different expectation for each different process. Service quality instrument also been use by the other researcher to measure the service provided in the airline industry. Abdul Rahim et al. (2005), has show that the higher quality service ensure the profit and will help satisfied the customer in the higher level and they will be more loyal. From Ali et al. (2012), states that their finding which the hierarchical mo del of service quality most suitable used to collect information and made decision if compare to the other type of service quality model such as multilevel model and Nordic model. The hierarchical model consists of primary dimension which is interaction, environment and outcome dimension. They have their own sub dimension which the interaction are included attitude, behavior and expertise. For environment it includes condition design and social factors. The outcome dimension includes the waiting time, tangible and valence. Lastly from their conclusion they also believe that service quality is the best measurement for analyzing the customer information which included the need, wants and perception about the service. In addition, from the Brady et al. (2001), have states that the result of the high quality service will improve the organizations profit, market share, customer loyalty and the probability for customer to buy it will also increase. According to the Sumaedi et al. (2012 ), the research has found that there has a positive relationship between the service quality and the customer behavior intention. From the researcher finding it also can be support by the Wen et al. (2005), which the service quality of a public transport has influence people whether to use the public transport. In the research the service quality attribute included such as safety when riding, the cleanliness, and degree of crowd when transit, the drivers knows what passengers need and the formidable of the transit system engine. Thus, the behavioral intention of the customer can be affected by the service quality of the transportation are being supported. However, from the researcher al-Rousan et al. (2010), has do the research on the customer loyalty towards the service quality provide in the hotel industry. The finding from the research has show out that the directly influence of the service quality toward the customer loyalty which as same as the transportation industry the impor tant role of the service quality toward the customer who request the service. Service is an intangible and requires tangible facilities with a present of the customer will give an obvious influence toward the quality service that provided to the customer (Britner, 1992). Tangible feature have include outward appearance of physical facilities, communication material, personnel, equipment (Zeithmal et al., 1990). It also include the surrounding design was play an important role towards environments ambience (Wakefield et al., 1996). This also can be seen that the in the interior of the flight importance towards the customer perception towards service quality provided. There has mentioned such as seating comfort ability, safety guide, immediate handling customer request, inquiry and complaints (Lindstrom, 2009). According to the Nor et al. (2013), finding show that the service quality has influences the customer loyalty in the airline services. The customer loyalty will be import ant criteria which the customer will repurchase service or recommend it to the other people (Bloemer et al., 1999). Repurchase intention of customer from the same company will help to ensure that the customer are favorite to the certain company so they will continuous purchase and recommend it to the other peoples (Pearson, 1996). The repeat purchase of the customer from a same brand will help the company to maintain the demand from the customer which without the emotional coherence to that brand (Hawkins et al., 1998). The finding from the researcher Eileen et al. (2011), has found that the key service attribute that provide d by the Malaysia Low Cost Airline which delivery the promise service to customer has allow them to repeat purchase the service. For example the airline promise to delivery on time in departure and arrival, the cleanliness in the flight and with the comfortable seats has give them satisfied with the service provide. On the other hands, the experience of purc hase the flight ticket, check in counter, communication in the ground crew has influence the customer perception towards the service quality provided by the airline. According to the Westcott (2005), shows that it is important to attract the new customer as well retain the old customer and ensure the repeat purchase. In conclusion, according to the pass researcher above has mentioned there is very importance to provide good service quality towards the intention of customer by repeat purchase or attract new customer. So that for me I wanted to find out the quality service that given by the airline will influence the customer choose the flight as the transportation. Don’t waste time! Our writers will create an original "A Literature Review on Service Quality" essay for you Create order

The Sense Of Protection By Stanley Milgram Mentions

Many individuals in today’s society are being influenced by outside attractions. Many are blindly manipulated to an authority due to the sense of protection. The comfort of feeling protected gives one the feeling of being part of the group and the feel of security. Authority; a model or leader who creates rules to make individuals follow. People obey to authorities because of the fear of failing and loneliness. It is a human nature to be afraid to be left out and experience solitary. In addition, individuals are not willing to disobey because of the fear of punishment from an authority. This forceful thought makes one to follow with no self- conscience, soon they will lose confidence. As Stanley Milgram mentions, â€Å"Obedience is as basic an element in the structure of social life as one can point to,† (144). By shown in contempt society, people are prone to obey to a certain authority due to the fear of punishment and being in solitary. This type of obedience eventua lly will lead one to lose confidence, go against their own morals, and become irrational, which will be deleterious to future society. People nowadays are prone to obedience because they are afraid to be isolated from the community. Community is known as a group of people who truly have no fear in relying on each other. People in a community usually share common goals and have a sense of belonging within the group. In order to overcome the fear of being in solitary, one tends to obey to the authority in theShow MoreRelatedEthical Research : Protection Of Human Subjects Essay1252 Words   |  6 PagesEthical Issues in Research: Protection of Human Subjects Ethical guidelines and considerations in research experiments involving human subjects are a fairly new construct. Prior to the twentieth century, elaborate set of rules and regulations regarding the use of human subjects in experiments merely did not exist. However, one of the most critical elements of research are ethical considerations, and the goal of a research experiment is to discover new information to broaden the knowledge of the humanRead Moreâ€Å"Just Walk on By: Black Men and Public Space† by Brent Staples1449 Words   |  6 Pagesinterview, he was assumed stealing and was confronted not just by the proprietor on her own, but then afterwards alongside a dog for â€Å"protection†. Staples explains how he â€Å"†¦took a cursory look around, nodded, and bade her good night,† solving and leaving behind any problems and issues that would’ve been brought up with him revolting against the stream and not to mention jeopardizing any opportunities his way. Having a black skin complexion and the assumption that all of those types of Americans areRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesdismissively argue that the answers to these questions are â€Å"common sense† would do well to recall Will Rogers’ pithy observation: â€Å"Common sense ain t common.† In addition, the research reported in the Introduction suggests that, in many cases, managers’ â€Å"common sense† isn’t â€Å"good sense.† The premise of this book and associated course is that the key to effective management practice is practicing what effective managers—those with â€Å"good sense†Ã¢â‚¬â€do consistently. Reason #2: It is consistent with provenRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesAcademic Positions: Franklin D. Schurz Chair, Department of Management, Mendoza College of Business, University of Notre Dame; Matherly-McKethan Eminent Scholar in Management, Warrington College of Business Administration, University of Florida; Stanley  M. Howe Professor in Leadership, Henry B. Tippie College of Business, University of Iowa; Associate Professor (with tenure), Department of Human Resource Studies, School of Industrial and Labor Relations, Cornell University; Lecturer, Charles University